Build on Supermetrics

Don't build the pipes. Build the product.

Ship white-labelled dashboards, AI workflows, and analytics tools in a fraction of the time.

No integration sprints. No API breaks. No infrastructure headaches.

Your products, our data layer.

Supermetrics takes care of the data connectivity, ingestion, enrichment and uptime allowing you to spend your time crafting beautiful dashboards, powerful AI workflows and revenue-driving products in record time.

Every integration you need

Focus on building great products, not managing integrations. Supermetrics connects any platform through pre-built connections and custom data imports.

Maintenance included

Don't worry about API changes or host platform downtimes. Built in maintenance and 99.9% uptime means you can rest assured that your products keep working.

Clean, reliable data

Automatic schema checks, retries and data enrichment keep pipelines healthy.

How it works

Create credentials

Generate API keys and service accounts with the permissions you need to build your data foundations.

Configure endpoints

Decide what API you'd like to integrate with, from team management to data extraction.

Sync and enrich

Supermetrics schedules pulls, applies optional transformations and validates each load.

Serve insights

Push data into your UI, warehouse or AI model, branded entirely as your own.

Who builds on Supermetrics?

Whether you're a SaaS company, agency, or data team — our APIs fit your use case.

Marketing agency

Build products, not just reports

Give every client their own live view of performance, under your brand. Reporting stops being a service you deliver — and becomes a product they pay for. You own the experience, we handle the data infrastructure.

SaaS platform

Embed live data into your product

Connect hundreds of marketing sources through one API — no connector maintenance, no schema headaches. Your brand on the auth screen, our infrastructure behind it.

Enterprise / data team

Clean data for dashboards, AI, and everything in between

Provision access across teams, regions, and tools programmatically. Clean, governed marketing data — ready for your data warehouse, dashboards and AI models.

Choose the API that fits your build

Choose the capability you need or combine them for a fully white label solution.

Ground your AI agents in your data products

The Supermetrics MCP (Model Context Protocol) server is the universal bridge for the AI era. It connects your AI of choice—Claude, ChatGPT, Gemini or Copilot—directly to any marketing platform for real-time, governed data access.

Universal AI Connectivity: Ground any compatible AI assistant in your live marketing schema to get accurate, data-backed answers.
Developer-First Orchestration: Build proprietary marketing agents and RAG workflows without writing custom API glue code.
Centralized Governance: Maintain a single source of truth and control exactly which data your AI applications can access.

View documentation

Trusted by industry leaders

Fully certified

SOC 2 Type II and yearly audits to verify our controls and security practices.

Data-region selection

Choose US or EU processing to meet data residency rules.

Secure data storage

All data that moves through Supermetrics is encrypted in transit and at rest.

Global support

24/5 support across time zones when you need it.

Why not just build it yourself?

You can. Here's what that actually looks like.

Building in-house

6–12 months to build integrations
Constant API maintenance when platforms change
Security & compliance on your shoulders
Connectors might break
Engineering sprints spent on connector maintenance

Building on Supermetrics

Ship integrations in weeks, not months
We monitor connector health across all sources
Enterprise-grade security, SOC 2 Type II
Hundreds of actively maintained connectors
Your team focused entirely on developing your product

“I think one of the things that I've found the most useful from it is the data blending tools that Supermetrics provides, which allows us to do a lot of the transformation that we end up doing down the road in our internal reporting system. It allows us to be a lot more strategic about the blending that I can do within that platform before I send it down to the data lake.”

Cory Cinelli

Senior Business Analyst at Manscaped

“When developing our data lake, we searched for ETL tools to help us ingest large volumes of data from multiple sources, such as ad accounts and social media. After comparing several alternatives, Supermetrics was the clear winner.”

José Murillo

Head of Connections Marketing at FIFCO

“The data platform we set up together with S360 & Supermetrics helped us build a strong foundation for success. We were able to gain a full view of our marketing performance. This really helps us focus our advertising going forward.”

Julius Schmidt

Director of Marketing & Insights at Flying Tiger

“The last thing we wanted to do is build the data pipelines ourselves. That could easily take 50-100 hours per connector, and then you have to take care of the maintenance as well. We ended up looking for a vendor and decided Supermetrics was the best fit for us.”

Jarle M. Alvheim

Head of Data Technology at Dentsu