9-MINUTE READ · By Pekka Koskinen on March 7 2017. Running a SaaS startup is like flying an airplane in the dark. By looking out of the window and using your senses you get some feedback on what’s happening, but the real trustworthy information comes from your instruments. We need to be always aware of ...
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YOUTUBE CAMPAIGN · 8-MINUTE READ · By Tina Arnoldi on February 7 2017. With traditional print ads, you don’t know how many people are actually viewing them. Even with pay-per-click advertising, you can view impressions but that still does not mean the ad registered with someone. According to Google, TrueView ads are “built on the ...
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4-MINUTE READ · By Supermetrics on January 18 2017. Many of you have requested us to add data sources, that we don’t yet support. And there there’s a big variety in them: from SEO and A/B testing tools to companies’ own CRM systems as well as public data. While our engineers are working hard on ...
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6-MINUTE READ · By Tina Arnoldi on December 12 2016. With bid strategies and automated rules (in Google Ads), you do not have to manually monitor every account every day. These are valuable tools for marketers who have multiple paid accounts. Setting some basic rules is a big time saver. However, it is still important ...
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6-MINUTE READ · By Ana Kostic on August 30 2016. As a PPC marketer, I must choose the right amount of data to report and then present it in a visually helpful form. It’s hard to find the balance between the amount of data I need as the account manager and the amount of data ...
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11-MINUTE READ · By Paul Koks on August 03 2016 In the last 10 years I have audited dozens, or probably even hundreds of Google Analytics accounts. Most setups are far from collecting meaningful and reliable data. This post will equip you with tools and tips to improve your setup in the next few days. ...
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