Supermetrics Blog

Since you’re reading this, you’ve probably noticed that Looker Studio (Data Studio) dashboards can sometimes take their sweet time to load. Slow load times are typically a symptom of Looker Studio fetching a large volume of data directly from the original data source. In this article, we’ll discuss two methods you can use to speed ...

You typically have two options for bringing Facebook Ads data into Power BI—manually import Facebook Ads data into Power BI or use a third-party connector. But before you commit your time to the actual work, it’s a good idea to understand what option is the best for you. Navigate this post: Manually import Facebook Ads ...

At Supermetrics, we’ve always been big advocates of storing marketing data. We believe all marketers should have control and ownership of their data, not only to keep it safe but to get more value out of it. In this blog post, we compare our new product feature, Supermetrics Storage, to setting up and managing your ...

Happy to see you again with new Supermetrics updates. In this article, we’ll walk you through: Introducing Usage report “How much are we using Supermetrics?” That’s a very fair question, especially when you want to know how to maximize Supermetrics. To answer this, we’re introducing enhanced usage reports. As the name suggests, this report gives ...

Many marketing agencies call themselves data-driven. But there’s a big difference between being data-aware and truly data-driven.  So, how can you become a genuinely data-driven marketing agency? In this article, we’ll break down the characteristics of data-driven marketing agencies, why it’s worth becoming one, and how to overcome the common struggles that we see our marketing agency customers wrestling with.  Coming ...

Turning data into visuals using suitable graphs and charts is a great way to monitor your campaign performance and communicate the results with different stakeholders. In this article, we’ll show you step-by-step how to build an actionable dashboard using one of the most popular data visualization tools among marketers—Looker Studio. Navigate this post: Navigating Looker ...

When it comes to data visualization, Looker Studio and Power BI both have their own strengths and weaknesses. Rather than pitting them against each other and deciding which tool deserves the crown, it’s better to understand which one works best for what scenarios. In this article, we’ll review Looker Studio vs. Power BI and help ...

Here at Supermetrics, we’ve spent the last several months helping marketers navigate the (sometimes complex) transition from Universal Analytics to Google Analytics 4 (GA4) and also setting up our own properties. In this article, we’ll share best practices for setting up GA4 that we’ve learned along the way. Skip ahead: What’s so different about Google ...

New month, new updates! In this article, we’ll walk you through the latest product improvements, new connectors, reporting templates, and content. Skip ahead: Keep calm and save your historical Universal Analytics data Let’s address the elephant in the room. If you’re using Google Analytics, you probably received this reminder from Google. Universal Analytics is going ...

Marketing reporting isn’t just about proving the value of your marketing team. Or at least it shouldn’t be. The whole purpose of reporting on your marketing efforts is to be able to make better data-driven decisions. Whether that’s the decision to double down on a specific marketing channel or to end an underperforming campaign early, ...